CASE Construction Equipment needed a touchscreen kiosk to market their products at the 2014 ConExpo show in Las Vegas, Nevada, and they needed it in 56 working days. The kiosk had to serve many functions, including badge-scanning capabilities to populate a database of prospects. Additionally, the client required the program functionality to qualify leads and to direct potential customers to the specific products most relevant to their business interests. While refined functionality was imperative, the kiosk also had to be readily adaptable to additional trade shows throughout the year.
Alteris Group developed a touchscreen solution that provided a unique prospect engagement process. The framework takes the user through a series of pre-qualifying questions, directing them to the equipment solution that’s best suited to their needs. In addition, the program allowed the prospect to view and capture product information, while the database provided the client with a detailed list of the prospect’s user data for dealers to generate leads and populate the sales pipeline. The kiosk was also built for use-case adaptability, allowing it to be conveniently updated with relevant content. The inaugural trade show run at ConExpo collected over 700 qualified leads. The program is now implemented for shows in 2015.
If your vision is to design, build and sell the world’s best vehicles, it’s easy to understand that some extraordinary efforts are going to be required to make that vision a reality. For General Motors, it involved establishing a culture where everyone focuses on this key value.
Our decision-making starts and ends with our customers.
In the GM product development and engineering community, the challenge was to find a way to immerse employees in retail operations and to create first-hand opportunities for them to listen to the voice of the customer. The question was: how?
Working in concert with GM’s Center of Learning, regional offices and representatives from vehicle and powertrain engineering, the Alteris Group team designed and executed a multi-week experiential curriculum called the Dealership Professional Development Assignment (PDA). Engineers participate in several days of classroom training and travel logistics planning before diving into field assignments that include job shadowing GM District Managers, visiting GM and competitive dealerships and riding along with Field Service Engineers. Over the past two years, the corporation has conducted six waves of PDA training. Each wave accommodates 30 engineers and 40 Global Product Development senior leaders. The group is split into teams that travel to a different region each of the weeks they are in the field. Team members aggregate individual findings to create insight reports. Then they present their key insights to executive sponsors. Finally, engineers, managers and senior leaders implement selected actions. Over a two-year period, the PDA program has documented over 4,000 insights around design, serviceability, durability/reliability and more.
Participants have been outspoken in their feedback:
Three metal-forming companies—Metaldyne, Grede and HHI—merged to become a multibillion-dollar global leader, Metaldyne Performance Group. The merger enabled the three automotive suppliers to strengthen their market position across the metal forming industry sector, expand their global footprints and leverage cross-selling opportunities and operational synergies. The merger also provided the opportunity to launch an IPO.
Alteris Group was called on to provide its expertise in helping MPG to achieve its business objectives as well as to communicate the value of the new entity to customers and both institutional and individual investors. We provided the following key services and capabilities for a brand-new responsive design website, mpgdriven.com: creative development, copywriting, design, layout and programming.