Sales personnel at commercial dealerships have a tough job these days. The vehicles they sell are more complex and feature-rich than ever before. Fortunately for those selling Ford F-650s and F-750s, the 2016 Ford Truck Component Guide App; an integrated, interactive tablet app; makes their work much simpler.
Recently, Alteris Group and Ford Motor Company were awarded a Bronze Medal for the Best Advance in Mobile Learning Technology at the 2015 Brandon Hall Group Excellence in Technology Awards for developing this app.
“Few resources of this type exist in the truck sales marketplace; this app is one of the first of its kind within Ford and across the entire automotive industry,” shares Stephen Dawley, account manager at Alteris Group. Dawley provided overall program management and app development oversight.
What makes this app so useful for sales personnel is the way it replaces the static information of a traditional data book with media-rich content. Not only can sales personnel better learn about new trucks, but they can use the app to explain and demonstrate features to customers. And they can respond to fleet customer questions on the spot.
Content includes interactive 3D models, dimensional illustrations, video, data tables and graphs, beautiful high-resolution images, brochures, and forms. Sales personnel can also set and organize favorite pages for quick reference with customers.
And if a customer wants to have access to something he or she has seen at a later date, the app has a customizable messaging interface to share content.
The app works on iPad, Android tablet and Windows 8.1 tablet in native format for offline-capable use.
“We know that we're right in the middle of driving the future of mobile learning technology - it's a very exciting place to be,” Dawley adds.
The Brandon Hall Group
Brandon Hall Group Excellence Awards Program is now in its 22nd year and is one of the most prestigious awards in the learning industry with entrants from leading corporations and firms from around the world. Winning the Bronze Medal puts the app alongside mobile learning solutions produced by technology leaders like Qualcomm, Xerox, Verizon and Cisco Systems.
"This award is really a great achievement,” Dawley says. “It shows the innovation and creativity required to meet the growing mobile learning needs of our clients."